China’s MICE industry: Advancement through reform and opening
The continuous fast growth of China’s MICE industry has promoted an interest to the international society since the Chinese reform starting in 1980s. The article aims to give an introduction on the development of China’s MICE industry, covering the four aspects: understanding the MICE industry from the perspectives of government, enterprises and academia, the development of the MICE industry in the 21 century, the current situation of the industry, and the cooperation with overseas countries in the industry.
Firstly, the article explains the overall strategy of the Chinese ...
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