China’s meetings industry: A future market for Germany

Schultze, Matthias

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Germany has been one of the world’s leading destinations for meetings and congresses for many years. It is the role of the GCB German Convention Bureau to secure this position for the future by marketing German meeting and congress facilities and products in source markets, but also by stimulating new ideas in order to prepare the sector for important future developments. As the globalisation megatrend continues, the GCB supports the event sector in adapting its services to the needs of international customers.

As a future market with outstanding potential, China is a major ...

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