China’s event market has witnessed unparalleled development in recent decades. There is a thriving event market, full of dynamic development, innovation, new players and novel ideas. This new and huge market is interesting for the event industry in China and beyond. The aim of this handbook is to analyse the Chinese event market; reflect on emerging trends; scrutinise the key players; and identify the implications for the education of future professionals in this industry.


This handbook is the first of its kind on the Chinese event market ...

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