CHAPTER 21

Generative Conversations

How to Use Deep Listening and Transforming Talk in Coaching and Consulting

Robert J. Marshak

THE PURPOSE of this article is to introduce a subtle and powerful method that coaches and consultants can use to help clients address limiting assumptions and create new possibilities. The term generative conversations is used to capture the essence of this approach. Generative conversations are based on the premise that the way people see and respond to the world is determined by out-of-awareness cognitive structures that may be identified and addressed during everyday conversations. How to listen for these unspoken but powerful organizing structures and how to intervene to challenge or change them is also presented. ...

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