CHAPTER 44
The Identity Effect
How Identity-Based Management Drives Employee Engagement and Business Performance
IN 1985, researchers Albert and Whetten provocatively declared that “the issue of identity is a profound and consequential one, and at the same time, so difficult, that it is best avoided” (p. 265). Since then, practical and academic interest in organizational identity has only continued to grow, as research has shown that identity influences many factors that account for an organization’s success. For example, it has been shown that organizational identity affects strategy (Lawler & Worley, 2006; Ackerman, 2000; Gioia & Thomas, 1996); culture and image (Hatch & Schultz, 1997, 2000, 2002); mergers and acquisitions (Ackerman, ...
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