CHAPTER 45

Will Employee Engagement Be Hijacked or Reengineered?

Paul M. Mastrangelo

ON SEPTEMBER 3, 2008, Michael Hammer, the co-author of the widely acclaimed 1993 book Reengineering the Corporation, died of a brain hemorrhage (Hevesi, September 4, 2008). His book encouraged leaders to simplify how work is accomplished by redesigning processes from scratch, holding nothing sacred from the existing approach. These ideas were incredibly influential, spawning countless business process reengineering projects at Fortune 500 companies. “Reengineering” quickly became the business catchphrase of the mid 1990s, and Hammer was named by Time Magazine as one of the 25 most influential people of 1996.

Yet, if you go back and read that 1996 accolade, you ...

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