CHAPTER 53
Improving Change Implementation
Practical Adaptations of Kotter’s Model
Introduction
While it is common for corporate management training programs to provide examples of change process models, discussion of change implementation models is infrequent. Given the high percentage of failed change management efforts, it is essential for corporations to direct more attention to the specifics of change execution. Managers would also benefit from the review of broad-scale organization approaches, rather than primarily focusing on process models at the individual level, where the emphasis is on employee reaction rather than practical execution of specific steps. One comprehensive implementation model, developed by John Kotter, ...
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