Implementing a Global Corporate Strategy
The Role of Organization Development
THIS CASE deals with two of the most important issues that face the field of Organization Development: 1) OD as a partner in the development and implementation of strategy, and 2) the implementation of strategy on a global basis. In other words, OD as a partner with management in dealing effectively with critical issues of survival and growth. These are not new issues. Over the last ten years a number of prominent contributors to the field have argued that Organization Development must become a strategic partner in order to survive. We believe that in increasing numbers OD executives and practitioners have, in fact, ...