CHAPTER 78
OD 2.0
Shifting from Disruptive to Innovative Technology
PRIOR TO THE INTERNET, the last technological innovation that had a significant effect on the way people sat and talked together was the table (Shirkey, 2003). The web has transformed the way we communicate, learn, and work, and in the very near future, it will transform the way we practice organization development. In their second annual survey of Web 2.0 use in business, McKinsey reported a 25% increase in application adoption in just one year (Bughin, Manyika, & Miller, 2008). Their use of these technologies is also expanding from the sales and marketing arena to employee engagement. Organizations are using Web 2.0 tools to recruit, onboard, ...
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