Handbook of Concierge Medical Practice Design

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About the Author

Maria Todd is an award- winning and internationally respected healthcare

business consultant. She frequently presents continuing education work-

shops, seminars, and keynote addresses for international, national, state,

and regional healthcare organizations, investment firms, pharmaceutical and

device manufacturers, and medical staff meetings.

She has been consulting and managing medical groups in healthcare

since shortly after graduation. She’s intimately familiar with the brand-

building power of a successful marketing strategy and leading- edge inno-

vation in healthcare. She built her first concierge medical practices and

amenities- based practices internationally in the 1990s. They simply weren’t

called concierge then; they were called private practices because the alter-

native was the public health, single- payer system. Maria often says, “If you

wait long enough, you see things rotate back through again. I see cycles

and recycles in healthcare (like independent practice associations [IPAs], and

accountable care organizations [ACOs], for example). We’ll continue to see it

until someone breaks the mold.Grab a hammer!”

Maria is the author of several commercially published, peer- reviewed

books on myriad topics in healthcare business management, including the

industry’s top books on managed care, physician employment contracting,

physician integration and alignment, medical tourism, and this latest title on

concierge medicine. Her work is easily found on the Internet.

Maria strives to be accessible to individual practitioners. She maintains

a popular website that attracts more than 1,000 visitors a day and provides

training through her website and private workshops and webinars. She

blogs regularly at http://mercuryadvisorygroup.com, contributes actively on

LinkedIn, and works one- on- one with clinicians across the country and

throughout the world. Through her consulting firm, Mercury Advisory

Group, she has been instrumental in building concierge medical practices,

clinics, and hospitals throughout the United States and abroad. She also

xviii ◾ About the Author

works on healthcare projects in the developing world, primarily in Asia

and Africa.

Her clients benefit from dozens of checklists, templates, and worksheets

that can bring order out of the chaos that accompanies most concierge medi-

cine transition and marketing/ promotion projects.