Frame the Decision Opportunity
A pessimist is one who makes difficulties of his opportunities and an optimist is one who makes opportunities of his difficulties.
—Harry S. Truman
Opportunities multiply as they are seized.
The decision frame is the lens that we use to view the decision problem or opportunity. We believe that a good decision frame is critical to decision quality (see Chapter 5). Creating a good frame is the first task that a decision practitioner should undertake when working on a decision. Almost every decision process begins with a step that focuses on describing the decision problem or the decision opportunity. As described in Chapter 5, the dialogue decision process begins with “decision framing.” Decision framing is the first step in decision quality. Clemen and Reilly’s decision analysis process flow chart begins with “Identify the decision situation and understand objectives” ...