March 2013
Intermediate to advanced
432 pages
12h 33m
English
book
Handbook of Decision Analysis
by Gregory S. Parnell PhD, Terry Bresnick MBA, Steven N. Tani PhD, Eric R. Johnson PhD
Content preview from Handbook of Decision Analysis
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CHAPTER EIGHT
Design Creative Alternatives
Alternatives are the raw material of decision making. They represent the range of potential choices you have for pursuing your objectives. Because of the their central importance, you need to establish and maintain a high standard for generating alternatives
—Hammond et al. (1999)
Nothing is more dangerous than an idea when it is the only one you have
—Emile Chartier, French philosopher
8.1 Introduction
8.2 Characteristics of a Good Set of Alternatives
8.3 Obstacles to Creating a Good Set of Alternatives
8.4 The Expansive Phase of Creating Alternatives
8.5 The Reductive Phase of Creating Alternatives
8.6 Improving the Set of Alternatives
8.7 Illustrative Examples
8.7.1 Roughneck North American Strategy (by Eric R. Johnson)
8.7.2 Geneptin Personalized Medicine (by Sean Xinghua Hu)
8.7.3 Data Center Location (by Gregory S. Parnell)
8.8 Summary
Key Words
References
8.1 Introduction
Identifying a good set of alternatives is an important part of decision making. In most decision situations, it is quite easy to identify an initial set of alternatives. Should we close the factory or invest in upgrading its technology? Should we proceed with development of Product A or Product B or both?
The challenge for any decision practitioner is to help the client push beyond the initial set of alternatives and to lead a search for additional, possibly much better, alternatives. This is an opportunity to create great ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.