Chapter 47. SWOT Analysis

Doug Leigh

The intention of SWOT, or strength, weakness, opportunity, and threat, analysis, is to identify those internal strengths and external opportunities that an organization can leverage to accomplish its objectives, while also seeking to mitigate internal weaknesses and external threats (Lewis and Littler, 1997). This chapter provides a definition of SWOT analysis, discusses the origins of the method and its relevance to human performance technology (HPT), illustrates two conventional approaches to utilizing SWOTs, offers applications of SWOT analysis, and concludes with recommendations for the enhancement of the method.


As commonly defined, SWOT analysis is an approach to considering the inhibitors ...

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