Handbook of Statistical Analysis and Data Mining Applications

Tutorial C

Predicting Movie Box-Office Receipts

Using SPSS Clementine Data Mining Software

Dursun Delen, Ph.D.

OUTLINE

Introduction

Data and Variable Definitions

Getting to Know the Workspace of the Clementine Data Mining Toolkit

Results

Publishing and Reuse of Models and Other Outputs

Introduction

Predicting box-office receipts (i.e., financial success) of a particular motion picture is a difficult and challenging problem. According to some domain experts, the movie industry is the land of hunches, and the wild guesses due largely to the difficulty associated with predicting the product demand.

In their highly publicized research, Sharda and Delen (2007) explored the use of a variety of data mining models in predicting the financial performance ...