Handbook of Strategic Account Management: A Comprehensive Resource

References

Bold type: cited by 10 or more of the 24 papers in the Handbook

Italic type: cited by 5–9 of the 24 papers in the Handbook

Normal type: cited by 1–4 of the 24 papers in the Handbook

Aaronson, S.A. (2005) ‘Minding our business’: What the United States government has done and can do to ensure that U.S. multinational act responsibly in foreign markets. Journal of Business Ethics. 59(1/2), 175–198.

Abrahamsson, M. & Brege, S. (2005) Dynamic effectiveness improved industrial distribution from interaction between marketing and logistics strategies. Journal of Marketing Channels. 12(2), 83–112.

Abratt, R. & Kelly, P.M. (2002) Customer–supplier partnerships: Perceptions of a successful key account management program. Industrial Marketing Management. 31(5), 467–476.

Achrol, R.S. (1991) Evolution of the marketing organization: New forms for turbulent environments. Journal of Marketing. 55(4), 77–93.

Achrol, R.S. (1997) Changes in the theory of interorganizational relations in marketing: Toward a network paradigm. Journal of the Academy of Marketing Science. 25(1), 56–71.

Achrol, R.S. & Kotler, P. (1999) Marketing in the network economy. Journal of Marketing. 63(Fundamental Issues and Directions for Marketing), 146–163.

Achrol, R.S. & Stern, L.W. (1988) Environmental determinants of decision-making uncertainty in marketing channels. Journal of Marketing Research. 25(2), 36–50.

Adner, R. (2002) When are technologies disruptive? A demand-based view of the emergence of competition. ...