Chapter 9
China's consumer spending e-commerce
facts and evidence from JD's festival online sales∗
Wei Tian1, Yang Yang2, and Miaojie Yu3 1School of Economics, Peking University, Beijing, China 2BBD & Department of Political Science, University of California San Diego, San Diego, CA, Unites States 3China Center for Economic Research (CCER) and National School of Development, Peking University, Beijing, China
Abstract
This chapter systematically explores the patterns, trends, and main characteristics of China’s e-commerce by relying on data on Jingdong (JD)’s online sales. One of the most interesting findings is that China’s online consumer spending is positively correlated with regional income. In addition, people’s online consumer spending ...
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