Verena Schulz

21Was ist rhetorische Wirkung? Zum Verhältnis von ,Logos‘, ,Pathos‘ und ,Ethos‘

Abstract: This essay focuses on the relationship between the three modes of persuasion logos, pathos, and ēthos in rhetorical theory and in Cicero’s speech Pro Milone. Beginning with (1) Cicero’s comments on a successful and effective speech of Crassus in which these devices were applied, I (2) analyse these three rhetorical concepts individually and show both their characteristic function and their development in rhetorical theory. We can (3) thus see that different authors, such as Aristotle, Cicero, and Quintilian, have different concepts of these means of persuasion, and that the rules given by them in the schoolbooks should not be understood as ...

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