John A. Bateman
2.Methodological and Theoretical Issues in Multimodality
Abstract: The current state of the art in multimodality appears to be reaching a consensus concerning several central methods and perspectives that need to be applied in its study. This offers an appropriate starting point for the reassessment of some foundational issues concerning the definition and combination of modalities. This is an important step to take at this time because, despite a wealth of experience now gained in this endeavour, core uncertainties remain. This chapter proposes some clarifications of the notions of semiotic modes, media and genres intended to help recast issues as more specific empirical challenges requiring detailed analysis, both corpus-based ...
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