Hands-On Guide to Webcasting

Introduction

 

There’s something about a live event that captures the imagination, whether it’s the final round of a sporting event or a special performance by a popular musical act. These days, you’re likely to see both during the same broadcast. So it’s no surprise that as soon as streaming media technology was developed, people wanted to broadcast live events on the Internet. While there are some arguments on what the word webcast means, most people typically refer to webcasting or cybercasting as a live stream on the Internet.

Initially most Internet broadcasts, or webcasts, consisted of entertainment or sporting events. The impetus was to generate buzz by producing the “largest” webcast to date, as each subsequent press release gleefully ...