CHAPTER 12
Case Studies
This chapter is where “the rubber hits the road;” where actual webcasts are dissected to give you a window into how the information in this book translates into actual situations.
This chapter presents three case studies, each with a slightly different twist. Depending on your situation, you may find one of these to more closely match what you’re trying to achieve. Each one has nuances that you’re bound to find useful:
• X-Prize Competition
• ACLU Members Conference
• Sweet Adelines Convention
For additional webcasting case studies and return on investment articles, please visit www.streamingmedia.com/research/center.asp?id=2
X-Prize Competition
The X PRIZE foundation (www.xprize.org) is a non-profit group that ...
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