CHAPTER 15
Case Studies
This chapter presents three case studies. These case studies were primarily constructed from information provided on the bloggers’ own websites and from interviews. They are designed to show a few perspectives and best practices on video blogging and podcasting for different kinds of blogs.
1. EricRice.com, a text blog/podcast/video blog
2. RyanEdit.com, a personal blog
3. Rocketboom.com, a daily 3-minute news video blog
For each blog we will cover
• Show format
• Development, growth
• Available statistics
• Success criteria or business model
• Plans for expansion
• Studio and tools
• Hosting
EricRice.com
Eric Rice has been blogging, podcasting, streaming, and creating online multimedia programming ...
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