Social media has become an everyday tool for many organizations. In addition to advertising themselves on these platforms, monitoring discussions about a company brand provides important information about how customers see its products and the image of the company.
In this section, we'll show how to create an app that reads tweets containing the keyword Azure and saves those tweets in cloud storage. This is a real-world data acquisition scenario: once the tweets get stored in the cloud permanently, we have started to collect history data about the company's brand. As a next step, we could start creating analytics and machine learning models based on this data. These models could include topic analysis or looking ...
