Des Traynor, the cofounder and Chief Strategy Officer of INTERCOM, explained that we can group customer information data into four categories:
- Profile data
- Business data
- Activity data
- Communication data
Refer to the following diagram:
So, we should obtain the following kinds of data from the users when they are using our product:
- Profile Data: We include pieces of information about our user's category, that is, about our users and their background.
- Business Data: We include data that the financial department cares most about. Here, we have business information, such as our user's account status, whether it ...
