Hands-On UX Design for Developers

Grouping customer information

Des Traynor, the cofounder and Chief Strategy Officer of INTERCOM, explained that we can group customer information data into four categories:

• Profile data
• Business data
• Activity data
• Communication data

Refer to the following diagram:

So, we should obtain the following kinds of data from the users when they are using our product:

• Profile Data: We include pieces of information about our user's category, that is, about our users and their background.
• Business Data: We include data that the financial department cares most about. Here, we have business information, such as our user's account status, whether it ...