User personas, or just personas, in UX, are fictional characters created to represent a type of user that might use a site, brand, or product in a similar way. The purpose of personas is to create realistic representations of the users who will use our product.
We create these fictional characters based on the previous steps of UX research that we discussed in the three previous chapters. The idea of personas is to create different types of users that might use our product, which will help us to understand the user's needs, experiences, behaviors, and goals.
We can think of user personas as detailed representations of the different segments of our target audience.
With personas, we create a representation of a group ...
