Hard Facts, Dangerous Half-Truths, and Total Nonsense

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Strategy Is Destiny?

STRATEGY may or may not be destiny, but it certainly seems to be cool. Type the word strategy into Amazon.com books and some 29,209 entries appear, including 9,496 for business strategy. The word implementation produces about half as many entries—5,031—with many of those entries focused on computer systems implementation, such as enterprise resource planning (ERP) software. Google reports 120 million entries for the word strategy, and less than half that number, 58.6 million, for the term implementation. Google has 4.5 million entries for business strategy, but just 34,000 for business implementation. Judging by mentions in book titles and search engines, figuring out what to do seems to be far more important, or at least ...