SEVEN
Break Compromises
Breaking compromises is the most powerful hardball strategy for companies seeking breakaway growth.
The Home Depot broke the compromises inherent in the DIY (do-it-yourself) home-improvement business and achieved annual growth as high as 27 percent in an industry that had become accustomed to less than 5 percent growth. By breaking compromises in air travel, South-west Airlines has grown seven times faster than the industry over the past decade and is among the most profitable airlines. In 1984, Chrysler introduced the minivan, breaking compromises in the auto industry, and over the next ten years, the minivan segment grew eight times faster than did the industry overall. Chrysler maintains its leadership today. (But the ...
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