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Harnessing the Best of Globalization by William R. Kerr

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Harnessing the Best of Globalization

Traditional strategies for going global start with a mindset of taking the company’s best products or services to other countries. But some companies are taking a different tack — one that involves a business model grounded in globalization.

Executives in large companies are seeking to harness globalization in new ways when launching their ventures — and for good reason. The opportunities for global businesses are expanding thanks to rapidly emerging product markets, the worldwide race for talent, and the widening impact of digitization. Moreover, success stories such as Airbnb Inc., Uber Technologies Inc., and Rocket Internet SE are spurring the imaginations of new entrepreneurs ...

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