February 2011
Beginner
240 pages
4h 11m
English
Content preview from Harvard Business Review on Increasing Customer LoyaltyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Want to Perfect Your Company’s Service?
Use Behavioral Science
WHAT DON’T WE KNOW ABOUT service management? For the past 15 years, legions of scholars and practitioners have studied the subject. They’ve applied queuing theory to bank lines. They’ve deified well-run call centers. They’ve measured response times to the tenth decimal point. They’ve built cults around “moments of truth,” “service recovery,” and “delighting the customer.”
It may appear, then, that no stone in the service-management garden has been left unturned, not to mention analyzed, polished, and replaced. Surprisingly little time, however, has been spent examining service encounters from the customer’s point of view. Specifically, practitioners ...
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