The Tough Work of Turning Around a Team

by Bill Parcells

THE PEOPLE IN YOUR COMPANY have little loyalty; some even want you to fail. Your star performers expect constant pampering. Your stockholders are impatient, demanding quick results. And the media scrutinize and second-guess your every move.

I can relate.

As a coach in the NFL, I’ve been in a lot of pressure-cooker situations, and my guess is that the challenges I’ve faced are not all that different from the ones that executives deal with every day. I’m not saying that business is like football. I am saying that people are people, and that the keys to motivating them and getting them to perform to their full potential are pretty much the same whether they’re playing on a football field or ...

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