CHAPTER 8
Competing Across Locations
Enhancing Competitive Advantage Through a Global Strategy
Michael E. Porter
ONE OF THE MOST POWERFUL forces affecting companies since World War II has been the globalization of competition. We have seen transport and communication costs fall, the flow of information and technology across borders increase, national infrastructures grow more similar, and trade and investment barriers ease. The result has been marked growth in international trade and investment. In an ever-widening range of industries a global, as opposed to a domestic, strategy is a necessity.
Unsurprisingly, as the globalization of competition has become more apparent, research and corporate practice in international strategy has taken on ...
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