Harvard Business Review Leadership Library: The Executive Collection (12 Books)

Chapter Four

How to Win

Ask Jeff Weedman, P&G’s vice president of global business development, about the technology behind Glad ForceFlex trash bags, and it’s clear he’s an enthusiast. He pulls out a white Kitchen Catcher bag to demonstrate, opening the bag and holding it out to his guest.¹ “Take a look at that film,” he says. “See those patterns in there? Those patterns allow us to put a lot more stretch into the material.”² Weedman makes a fist and uses it to stretch a small section of the trash bag to its limit. It stretches past his elbow before it tears. “Because of P&G’s expertise in diapers, we know an awful lot about how to manipulate film,” he explains. “This uses less plastic than those thick bags, and it stretches significantly more.” ...