Building Your Team

Before you can boost your team’s creativity, you should first make sure your team is poised for success. Do you have the right team members in place with the skills, backgrounds, and expertise to generate and refine great ideas?

This chapter will explain what your creative team should look like, show you how to assess where your team needs improvement, and help you enhance the group’s potential by bringing in new members or providing opportunities for individual employees’ development.

The characteristics of innovative teams

Inventive thinking in a team setting is fueled by a blend of talents, skills, and traits—such as an ability to see problems through fresh eyes, a knack for understanding a frustrated customer’s complaints, ...

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