Skip to Content
Harvard Business Review Guides Ultimate Boxed Set (16 Books)
book

Harvard Business Review Guides Ultimate Boxed Set (16 Books)

by Harvard Business Review, Nancy Duarte, Bryan A. Garner, Mary Shapiro, Jeff Weiss
February 2019
Beginner
3520 pages
50h 49m
English
Harvard Business Review Press
Content preview from Harvard Business Review Guides Ultimate Boxed Set (16 Books)

CHAPTER 6

Know the Difference Between Your Data and Your Metrics

by Jeff Bladt and Bob Filbin

How many views make a YouTube video a success? How about 1.5 million? That’s how many views a video posted in 2011 by our organization, DoSomething.org, received. It featured some well-known YouTube celebrities, who asked young people to donate their used sports equipment to youth in need. It was twice as popular as any video DoSomething.org had posted to date. Success! Then came the data report: only eight viewers had signed up to donate equipment, and no one actually donated.

Zero donations from 1.5 million views. Suddenly, it was clear that for DoSomething.org, views did not equal success. In terms of donations, the video was a complete failure.

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Harvard Business Review 20-Minute Manager Ultimate Boxed Set (16 Books)

Harvard Business Review 20-Minute Manager Ultimate Boxed Set (16 Books)

Harvard Business Review
Successful Writing and Speaking: The Communication Collection (9 Books)

Successful Writing and Speaking: The Communication Collection (9 Books)

Harvard Business Review, Nancy Duarte, Bryan A. Garner, Holly Weeks, Jeff Weiss
HBR Guide to Critical Thinking

HBR Guide to Critical Thinking

Harvard Business Review

Publisher Resources

ISBN: 9781633697829