4.
One Tool for Any Project: Traditional, Agile, or Hybrid
Some models do a wonderful job at simplifying business concepts. For example, Michael Porter’s five-forces model and value-chain analysis help make strategy a key area for every organization to apply.1 The Boston Consulting Group (BCG)’s Growth Share Product Portfolio matrix, developed by BCG founder Bruce Henderson, helps businesses easily grasp product mix.2 These frameworks are some of the best known and most widely used in their domains, thanks to their ability to simplify complex matters.
In contrast, project management methods have been too complicated to be understood and applied by nonexperts. This state of affairs was never ideal, but in the ...
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