CHAPTER 2Planting the Seeds: Fostering a Culture of Innovation
Imagination is more important than knowledge. Creativity is more important than expertise.
—ALBERT EINSTEIN
Ask any farmer of any crop whether it is possible to produce a bountiful and profitable harvest from land that is barren or overworked, with seeds that are stale, with animals that are malnourished, with a team that is incompetent, or with tools that are ineffective, and you will get a blank stare reserved only for us special “city folk.” Farmers have known for centuries what it takes to produce a bumper crop and what conditions and variables will either enhance or derail this ...
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