CHAPTER 4Caring for the Fruits of the Harvest: Intellectual Asset Management (IAM)
Knowledge idle in a database is like food in a freezer. Nothing ever came out in better shape than it went in.
—FRANCES CAIRNCROSS, AUTHOR OF THE COMPANY OF THE FUTURE
Ask any farmer managing his crops or any CEO making her widgets whether he or she has a system in place to manage inventories and the person will look at you as if you are insane. Of course, either will respond, “How could we not have systems, processes, and protocols in place to protect, manage, track, and distribute our tangible assets?” To not have systems in place would be gross mismanagement and ...
Get Harvesting Intangible Assets now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
