imageCHAPTER 6Separating the Wheat from the Chaff: Readying Crops for the Market

A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke or worried to death by a frown on the key person’s face.


In the global field of intellectual capital agrarianism, why are there so many ineffective farmers and so few good ones? Why can’t companies, governments, universities, nongovernmental organizations (NGOs), and trade associations do a better job harvesting their intellectual assets before they go stale or to waste? Why do so many crops rot and fail to drive shareholder value and why are so few brought ...

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