Spreading the Word

As we’ve already discussed, nothing strikes terror into the hearts of creative creatures like marketing. Performing artists who shine onstage shrink into a corner when confronted with the need for self-promotion. Visual artists capable of creating the most compelling promotional materials run screaming in the opposite direction of these most basic business needs.

Across the board, those who pursue a life of creativity find the world of sales and marketing to be distasteful at best. These are the same people, by the way, who complain the loudest about always being broke. No one ever said the artistic mindset was logical.

In ...

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