August 2011
Beginner
25 pages
50m
English
Content preview from HBR Guide to Better Business Writing, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Win Over Readers by Meeting Their Needs
by Holly Weeks
Business readers are content driven, time pressed, and in search of solutions. What does that mean to you as a writer? First, stop trying to impress people with words. In business, good language isn’t fancy; it’s useful. It simply conveys information and ideas without calling attention to itself. Second, highlight key points at the top of your document–and organize and present the body text logically. Otherwise, your audience won’t be able to follow your train of thought. If you’re confusing people, you’re not persuading them.
The Starting Point
Business readers will judge from your introduction whether the rest of your message or report is worth their time. So begin by making it clear why ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.