August 2011
Beginner
25 pages
50m
English
Content preview from HBR Guide to Better Business Writing, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Sell Your Proposal with a Strong Executive Summary
by John Clayton
Responding to a request for proposals (RFP) is pretty straightforward. You describe your company’s history, your product or service, its implementation schedule, and the support you’ll provide. The one stumbling block is the one section that everyone will read: the executive summary.
What is its purpose? If you answer, “To summarize the proposal,” think again. The executive summary lays out the business case. As you write it, you should balance efficient delivery of key information with a persuasive, well-substantiated pitch. Above all, the executive summary must demonstrate a clear understanding of the potential client’s needs. A good way to do this is to include the ROI your ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.