Get to Know Your Audience
Segmenting your audience members politically, demographically, psychographically, and so on is a great start, but connecting with people means understanding them on a more personal level. To develop resonant content for them, dig for deeper insights about them. Ask yourself:
- What are they like? Think through a day in their lives. Describe what that looks like so they’ll know you “get” them.
- Why are they here? What do they think they’re going to get out of this presentation? Are they willing participants or mandatory attendees? Highlight what’s in it for them.
- What keeps them up at night? Everyone has a fear, a pain point, a thorn in the side. Let your audience know that you empathize—and that you’re here to help.
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