Generate Content to Support the Big Idea
Now that you’ve articulated your big idea, it’s time to create your content, but don’t fire up your presentation software quite yet. Software forces linear thinking—one slide after another—so it’s not the best tool for early brainstorming.
Instead, change up your usual environment. Move to a new room, turn off your e-mail and cell phone, maybe play some music. Use tactile tools like paper, whiteboards, and sticky notes.
Generate as many ideas as possible by:
- Gathering existing content: You don’t have to start from scratch. Dig up other presentations, industry studies, news articles, reports, surveys—anything that’s relevant to your big idea.
- Building on existing content: Push on the ideas in the content ...
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