CHAPTER 8
Look at Your Company from the Outside In
by Graham Kenny
I was once appointed CEO of a company in need of a turnaround. We made trusses and frames for houses. One morning, after I’d been on the job about three months, I found myself staring out my window, watching the trucks and forklifts below, and I thought: What am I doing here? Can I, on the fingers of one hand, list the ingredients of success in this industry?
In the weeks and months that followed, the senior management team and I made a number of major decisions about the company’s future. As a team, I observed, we were busy doing things and making changes, all of which made sense to us as managers. But as time progressed, I returned to these questions, over and over: How well ...
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