February 2020
Intermediate to advanced
240 pages
3h 32m
English
Content preview from HBR Guide to Making Better DecisionsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 4
Idea Generation: The Basics
To make an informed decision, you need options. Alternatives are those options. After weighing the merits of a variety of alternatives, you will be in a better position to make the best decision for a given situation. In the absence of options, people are faced only with a yes-or-no question: Should we do this or not? That’s not much of a choice, and it rarely produces an effective decision.
What you want are alternatives that represent a range of possibilities, even if your team must actively produce them. How are ideas generated?
Consider the example of George, a marketing manager at a consumer products company. George and his team are looking for ways to increase laundry detergent sales in Latin America, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.