CHAPTER 8

When Solving Problems, Think About What You Could Do, Not What You Should Do

by Francesca Gino

On a Saturday night in Modena, a picturesque city in one of the most well-known culinary regions of Italy, a couple and their two young sons dined at the Michelin three-star restaurant Osteria Francescana. The father ordered for the family “Tradition in Evolution,” a tasting menu with 10 of the restaurant’s most popular dishes. One of them, “snails under the earth,” is served as a soup. Snails are covered by an “earth” of coffee, nuts, and black truffle, and “hidden” under a cream made with raw potato and garlic foam. As maître d’ Giuseppe Palmieri took the order, he noticed a slightly desperate look on the boys’ faces. Palmieri turned to ...

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