CHAPTER 1
A Guide to Winning Support for Your New Idea or Project
by Rebecca Knight
You’ve got an idea for something that will improve your company’s bottom line or make it a better place to work. Nice going. Now for the hard part: How do you get people on board? How do you get funding? And what should you do if your idea doesn’t catch on?
What the Experts Say
In an ideal world, you’d come up with a genius new idea and tell your coworkers about it, and they’d immediately grasp its brilliance. Your boss would love it—and you!—and give you the resources you need to execute it. But that’s not reality. “It’s very hard to start a new initiative,” says John Butman, author of Breaking Out: How to Build Influence in a World of Competing Ideas. “It’s ...
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