CHAPTER 4
Which Initiatives Should You Implement?
by Sam Bodley-Scott and Alan P. Brache
Allocating financial and human resources to balance short-term and long-term needs is a perpetual challenge for organizations. Because of the complexity and risk around these decisions, the process for evaluating projects must be rigorous and rational. We recommend following a process we call optimal project portfolio, or OPP. Implementing OPP involves five steps:
- Develop project-prioritization criteria. Are you more interested in achieving a short-term sales boost or in furthering your three-year strategic plan? Increasing customer ratings or reducing costs? The criteria you use to prioritize projects will be determined by your main goals.
- Analyze resource ...
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