HBR Guide to Managing Strategic Initiatives

CHAPTER 12

Teamwork on the Fly

by Amy C. Edmondson

If you watched the Beijing Olympic Games, you probably marveled at the Water Cube: that magnificent 340,000-square-foot box framed in steel and covered with semitransparent, ecoefficient blue bubbles. Formally named the Beijing National Aquatics Center, the Water Cube hosted swimming and diving events, could hold 17,000 spectators, won prestigious engineering and design awards, and cost an estimated 10.2 billion yuan. The structure was the joint effort of global design and engineering company Arup, PTW Architects, the China State Construction Engineering Corporation (CSCEC), China Construction Design International, and dozens of contractors and consultants. The goal was clear: Build an iconic ...