CHAPTER 14

Four Ways to Be More Effective at Execution

by Jack Zenger and Joseph Folkman

Most people recognize that execution is a critical skill and strive to perform it well, but they may (a) underestimate how important it is to their career advancement or (b) not realize that they can improve on execution without working longer hours.

On the first point, bosses place a premium on execution, which we define as the ability to achieve individual goals and objectives. In fact, when we asked senior managers to indicate the importance of this ability, they ranked it first on a list of 16 skills. Other raters in the organization ranked it fourth, behind inspiring and motivating, having integrity and honesty, and problem solving. We recognize that ...

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