CHAPTER 5
Six Ways to Convince Someone to Collaborate with You
by Dorie Clark
Collaboration with the right partner can be the key to unlocking results that neither of you could attain on your own. But it can be challenging to convince someone to collaborate with you, especially if you don’t know them well, if there’s a (real or perceived) power differential in your relationship, or if you’re nervous about asking for help. So what does it take to convince a reluctant potential partner?
If they’re a friend or someone who owes you a favor, you might be able to leverage your existing relationship to cajole them into helping you out. Of course, that doesn’t mean pressuring them with a mafia-style “offer they can’t refuse”—but the personal connection ...
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